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Award-winning case study
1.
Taking the Commonwealth Bank into the forefront of retirement planning
Murray Redwood, Advertising Federation of Australia, Silver, Advertising Effectiveness Awards, 2002
This case describes how Commonwealth Bank broke through stereotypes about people retiring, and launched itself into the forefront of retirement planning. The campaign was the bank’s most successful in ...

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Case Study
2.
Levi's Jeans for Girls Wave II
P.J. Santoro and Carolyn Goodman, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by 360 Group for Levi Strauss & Company. The objective of this campaign was to rollout a previously tested direct mail package to new prospects. The mailing promoted th ...

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