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Case Study
1.
Be a Host
Teresa Rempel and Ann Hossack, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by 360 (Degrees) Database Marketing for Tourism Vancouver, a non-profit association of 1,200 members representing local tourism endeavors. One of Tourism Vancouver ...

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Case Study
2.
Do You Want Air Miles With That?
Brad Gamble and Nia Griffiths, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by 360 (Degrees) Database Marketing for McDonald's Restaurants of Canada. McDonald's was testing the concept Air Miles travel miles, a loyalty program in the Manit ...

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Case Study
3.
The More Bags You Pack, the Faster You Travel
Brad Gamble and Nia Griffiths, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by 360 (Degrees) Database Marketing for McDonald's Restaurants of Canada. McDonald's was testing the concept Air Miles travel miles, a loyalty program in the Manit ...

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