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Case Study
1.
Dogs Trust - It's nicer to neuter: how two men in fancy dress encouraged Irish dog owners to make the kindest cut of all
Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2006
The Dogs Trust (formerly the National Canine Defence League) is the UK's largest dog welfare charity. As part of its strategy to cut destructions, the Trust invests heavily in encouraging dog owners t ...

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