Warc index
 

Previous pageNext pagePage 1 of 1
Main Index Categories
> Marketing Intelligence (17700)
> Advertisers (6368)
> Y - Z (41)
> Yardley London (1)
-----------------------------------------
all[1]papers[0]cases[1]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search

Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF


Case Study
1.
So...? Successful
Jo Cory and Vanessa Brain, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1996
1994 launch of So...?, a mass market female fragrance by Yardley. In an overcrowded market, need was recognised to develop a distinctive brand image. Targeted to women 19-24. Threat from aggressive re ...

Summary | Full Text | More Like This


1          Page:Previous

























 home  •  subscribe  •  free trial  •  contact us  •  warc mobile  •    ©2010 Copyright and Database Rights owned by Warc

  |    |  
Subjects