Subject Index
 

This Company Profile provides key details and analysis of Yahoo!, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links to ...

Yahoo!, one of the early stars of the Internet, was launched in 1993 as Jerry's Guide to the World Wide Web, offering early users of the Web a way to navigate the quickly expanding Internet ...

Shortly after its launch in 1994 Yahoo! Inc. became one of the Internet's top search engines. Although the company remained primarily associated with its search engine in subsequent years, it ...

Over the last few years the numbers of local directories have increased dramatically, but few have offered users multiple features, recommendations and ratings by other users. In Yahoo! Local, Yahoo! ...

For this campaign, the agency was looking for a powerful media-worthy story where online dating could be brought to life. The goals were to generate awareness, brand perception and trial. Results were ...

The internet is finally fulfilling the promises of its early evangelists. MARTINA KING, Managing Director of Country Operations at Yahoo! Europe, talks to Judie Lannon about how Yahoo! is using the we ...

This internet dating service was a new product being offered by Yahoo. The launch was preceded by qualitative positioning research to determine how best to win over both hearts and minds. The resear ...

The article describes how Yahoo Search’s dominance of the internet search brands was being threatened by Google’s rapid growth. The campaign objectives were to improve awareness, perception/conside ...