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Award-winning case study
1.
Xbox Halo 3 - heroic story telling
Chris Gallery, Tom Rothenberg Nick Cohen and Jake Courage, Account Planning Group - (UK), Gold & Grand Prix, Creative Strategy Awards, 2009
"Halo 3 Believe" set out to have the biggest opening sales in the entertainment industry by deploying a cross-platform approach to story-telling. This phased campaign by McCann Erickson cent ...

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Award-winning case study
2.
Microsoft Xbox 360 - Gears of War
European Association of Communications Agencies, Silver winner, 2007
Gears of War - an action-shooter computer game based upon the anti-hero figure of Marcus Fenix - was launched globally in November 2006 on Microsoft's Xbox 360. One of the main objectives of the launc ...

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