Subject Index
 

The task was to motivate 91% or more of all New Zealanders aged 18 years plus to enrol to vote in the 1999 general election. Just over 91% enrolled in time for election day. That was the largest num ...

This 1998 DMA Bronze ECHO winner was created in-house by Wunderman Cato Johnson Hong Kong. The objective of this direct mail campaign was to generate attendance at a free business seminar given by WCJ ...

This DMA ECHO entry was created in-house by Wunderman Cato Johnson, a direct marketing agency based in Argentina. The objective of this print campaign was to generate calls from prospects for the purp ...