Warc index
 

Previous pageNext pagePage 1 of 1
Main Index Categories
> Marketing Intelligence (17605)
> Advertisers (6261)
> W - X (212)
> Wrangler (2)
-----------------------------------------
all[2]papers[0]cases[2]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search

Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF


Case Study
1.
VF Corporation: Rugged Wear campaign
Rebecca Stanfel, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.1743-1751
Wrangler, Inc., a division of VF Corporation, launched a new line of clothing in 1993. The Rugged Wear line featured sturdy fabrics, camouflage patterns, and layers of warmth to appeal to those who ...

Summary | Full Text | More Like This
Award-winning case study
2.
Scared ain't gonna do you no good. Planning and the Wrangler Rodeo campaign
Richard Huntington, Account Planning Group - (UK), Silver winner, Creative Planning Awards, 1997
The main issue that has faced mass-market American jeans brands has been 'If Levi's own originality, America, and to a certain extent good advertising, what is left for us?' In spring 1997, Wrangler m ...

Summary | Full Text | More Like This


1          Page:Previous



























































































































 home  •  subscribe  •  free trial  •  contact us  •  warc mobile  •    ©2009 Copyright and Database Rights owned by Warc

  |    |  
Subjects