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Case Study
1.
Save the Siberian Tiger
Rolf-Dieter Holzel and Steffen Scharrer, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Ogilvy & Mather Direkt for the World Wide Fund for Nature in Germany. The objectives of this multi-media campaign were to generate public awareness about the up ...

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Case Study
2.
World Wide Fund for Nature - Turning ignorance into direct action
Janet Grimes, Account Planning Group - (UK), Creative Planning Awards, 1995
In April 1994, World Wide Fund for Nature UK launched a campaign dubbed 'Buyer Beware' in conjunction with TRAFFIC, HM Customs and Excise and BAA. Buyer Beware aimed to educate the millions of people ...

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