Subject Index
 

The 40 Hour Famine strategy was designed to encourage children to raise funds for the charity World Vision. The scheme had been in decline for several years and this campaign's objective was to arres ...

This 1998 DMA ECHO entry was created by Russ Reid Company for World Vision. Although World Vision had a successful track record when it came to offering child sponsorships through infomercials, its re ...

This 1998 DMA ECHO entry was created by Killion McCabe & Associates for World Vision. The objective of this campaign was to motivate 8,000 group leaders and 600,000 individuals to spend 30 hours witho ...

This 1998 DMA ECHO entry was created by Killion McCabe & Associates for World Vision. The objective of this campaign was to communicate the essence of the 30 Hour Famine, an annual event that raises m ...

This 1997 DMA ECHO entry was created by Russ Reid Company for World Vision. The objective of this direct mail campaign was to raise at least $107,000 or more to help children who need food, shelter an ...

This 1997 DMA ECHO entry was created by Russ Reid Company for World Vision. The objective of this direct mail campaign was to generate donations that will go towards providing a lifetime of safe drink ...

This 1997 DMA ECHO entry was created by Killion McCabe & Associates for World Vision. The objective of this campaign was to build a brand new Web site that would serve as an alternative means for regi ...

This DMA Bronze ECHO award winner was created by Killion McCabe & Associates for World Vision. A multi-faceted campaign was developed in order to promote World Vision's 30 Hour Famine, a weekend event ...

This DMA Silver ECHO award winner was created by Russ Reid Company for World Vision US World Vision is a charity that provides nutrition, health care, shelter and educational opportunities to children ...

This 1996 DMA ECHO Leader award winning campaign was created by dp&a for World Vision UK. Direct mail and print ads were used to promote the World Vision 24-Hour Famine, an annual fundraising event in ...

This 1996 DMA ECHO entry was created by Killion McCabe & Associates for World Vision US. The World Vision 30 Hour Famine is a special nation-wide event in which youth join together to raise money to h ...

This 1996 DMA ECHO entry was created by Russ Reid Company for World Vision US. Direct response television advertising was used to promote the sponsorship of a child overseas to the Hispanic market. Hi ...

This 1996 DMA Gold ECHO award winning campaign was created by Russ Reid Company for World Vision. Direct mail was used to raise funds for children who need food, shelter and medical care and who are n ...

This 1996 DMA ECHO was created by dp&a for World Vision, both located in the United Kingdom. The campaign used direct mail to target previous child sponsors. The objectives of the campaign were to inc ...

This 1996 DMA ECHO was created by dp&a for World Vision, both located in the United Kingdom. The campaign consisted of a mailing to selected cells of World Vision's database and test cells of rented l ...