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Profile
1.
Company Profile: Woolworths (Australia)
Company Profile in association with Adbrands, September 2009
This Company Profile provides key details and analysis of Woolworths, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links ...

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Award-winning case study
2.
Progressive Enterprises - Foodtown/Woolworths - onecard launch
The Communication Agencies Association of New Zealand, Silver, Advertising Effectiveness Awards, 2004
In the ultra competitive world of grocery retailing, the battle for the hearts and wallets of consumers is relentless. This is particularly the case between competitor supermarket giants The Foodstuff ...

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Award-winning case study
3.
Woolworths. The fresh food people 10 years of consistency in message and sales growth
Paul Joffe, Advertising Federation of Australia, Advertising Effectiveness Awards, 1996
The advertising strategy was to convince current shoppers who know that Woolworths sell more than dry groceries but believe that the quality of the specialist is better, that Fresh Food People are wor ...

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