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Case Study
1.
Calling "Cut!" on Domestic Violence - How Women's Aid Used Celebrity to Change People's Minds
Jay Chiat Strategic Excellence Awards, Honorable Mention, 2009
Women's Aid is a UK charity providing support to victims of domestic violence, which had used classic celebrity endorsement in the past to good effect. But it wanted to move beyond the "borrowed ...

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Award-winning case study
2.
Women's Aid - Valentine's Day: Saying it with roses
European Association of Communications Agencies, Socially Responsible Advertising Award, 2007
Women's Aid is a charity aiming to help people affected by domestic abuse, a topic that is often misunderstood, and a problem the scale of which is often dramatically underestimated. With a highly lim ...

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Award-winning case study
3.
Women's Aid - Saying it with flowers
Emma Batho and Joanna Bamford, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2006
This 2006 campaign for the charity Women's Aid, set up to help people affected by domestic abuse, set out to solve the problem of a lack of awareness and understanding of the charity and its aims amon ...

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