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Award-winning case study
1.
Wonder Bread - Wonder +
Canadian Congress of Advertising, Bronze, Canadian Advertising Success Stories, 2007
The white bread category had been eroding for years as consumers turned to healthier bread options. This had devastating effects on the white bread category, and on Wonder bread in particular. In an e ...

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Case Study
2.
Wonder Bread - Wonder plus
Canadian Congress of Advertising, Silver, Canadian Advertising Success Stories, 2006
Wonder Bread was in long-term decline, partly because of nutrition perceptions and particularly because of the 'anti-white bread' fallout from the Atkins diet. To Weston Bakeries, Wonder Bread is not ...

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