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Profile
1.
Company Profile: Wendy's International (US)
Company Profile in association with Adbrands, September 2009
This Company Profile provides key details and analysis of Wendy's International, including its latest activities, market position, financial performance, Brands, structure and history, together with o ...

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Case Study
2.
Wendy's International, Inc.: Fresh Stuffed Pita campaign
Robert Schnakenberg, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.1809-1816
To challenge McDonald's domination of the fast food industry requires a competitive posture that emphasizes differences that resonate with consumers. This paper describes how Wendy’s International Inc ...

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Case Study
3.
Wendy's International, Inc.: Good To Be Square campaign
Mark Lane, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.1809-1816
This paper describes Wendy’s attempt at an image update in 2005 following the loss of their founder who had become synonymous with the brand. The ‘Do What Tastes Right’ campaign was designed to speak ...

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