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Case Study
1.
'Wella-Hairoscope'
Rainer Lugmayr and Alfred Koblinger, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by Palla, Koblinger & Partner for Wella Austria. Wella is one of Austria's three market leaders in hair cosmetics (care, styling and coloring). Research revealed that c ...

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