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Case Study
1.
Welcomlink
Sunil Sarin and Ajanta Barker, Direct marketing Association (US), ECHO Awards, 1997, (full text not available on WARC.com)
This 1997 DMA ECHO entry was created by Ogilvy & Mather Direct for Welcomgroup, ITC Hotels, based in India. The objective of this direct mail effort was to generate hotel stays and customer retention ...

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