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Case Study
1.
Weekends Off!
Wayne Perra and Richard Fisher, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by J. Walter Thompson Direct for Weight Watchers North America. The objective of this multimedia campaign was to generate traffic at the 400 company-owned Weight Watche ...

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Read: 1 times
Case Study
2.
'Rollercoaster'
Richard Fisher and Len Taconi, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by J Walter Thompson Direct for Weight Watchers North America. Weight Watchers offers a weight loss program that centers on healthy eating, exercise and group supp ...

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Read: 1 times
Case Study
3.
Weight Watchers
Andrew Stracey, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1988
The Quick Start programme was designed by Weight Watchers to widen the market and appeal to younger women. The need was to address inertia and incentivise response by telephone and/or a visit to a cla ...

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