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Case Study
1.
Waters Oasis Launch
Bridget O'Brien Vaughn and Evan Stone, Direct marketing Association (US), ECHO Awards, 1997, (full text not available on WARC.com)
This 1997 DMA ECHO entry was created by CPS Direct for Waters. In 1996, Waters introduced the first major breakthrough in the field of solid phase extraction in over 20 years, the Oasis cartridge. The ...

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