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Award-winning case study
1.
Washington's Lottery: Scratch Gift Giving
New York American Marketing Association, Silver, Government, Institutional & Recruitment, Effie Awards 2007
Washington’s Lottery wanted to boost Scratch ticket sales by another $10 million dollars. But where those extra sales were going to come from was not particularly obvious. We had no new games or prize ...

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Award-winning case study
2.
Washington's Lottery - Lotto Relaunch
New York American Marketing Association, Effie Awards, 2005
In fall of 2003, the Washington Lottery was set to re-launch its much- loved Lotto game...but with a twist. Average jackpots would be one sixth the size of what players had become accustomed to. The f ...

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