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Award-winning case study
1.
How Wallis dressed to kill two stones with one campaign
Shazia Brawley, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1998
This 1998 paper examines how clothes retailer Wallis (founded in 1923!) was able to use advertising to achieve increased buying penetration and frequency. The advertising made non-users reappraise Wal ...

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