Warc index
 

This brand is described as 'the' evening snacking solution aimed at young people who are sociable and strong minded where snacking is emotional and an experience to be shared with friends or partner. ...

This silver-winning paper describes the long-term effects advertising for Walkers Crisps - in particular, the Lineker campaign produced by AMV BBDO which continues to pay great dividends. Between 1995 ...

New integrated theme and promotional advertising campaign for Walkers Crisps, against background of plateauing distribution and heavy recent reliance on promotions. Five executions of the Gary Lineker ...

This paper describes how understanding a dual target market and the agenda each half brings to advertising, inspired a campaign that talks to eight to ten-year-old children with contemporary grit, wit ...

This case history deals with the development of a national advertising campaign for a large but under-regarded brand. It provides an example of how strategic thinking took an advertising generic and h ...