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Profile
1.
Company Profile: Wal-Mart Stores (US)
Company Profile in association with Adbrands, September 2009
This Company Profile provides key details and analysis of Wal-Mart Stores, including its latest activities, market position, financial performance, Brands, structure and history, together with onward ...

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Award-winning case study
2.
Walmart - making a difference with research - Inspiring Walmart's 2008 Earth Month Campaign
ARF Ogilvy Awards, Retail/E-tail, Silver, The Martin Agency, 2009
A 2008 campaign for Wal-Mart, supporting its effort to become environmentally sustainable. Research was used to answer two fundamental questions: should Wal-Mart advertise an environmental message to

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Paper
3.
Regional adaptation of multinationals - Wal-Mart's Quebec case study
Serge Lafrance, Yanik Deschênes and Terence Flynn, ESOMAR, Annual Congress, Montreal, September 2008
Wal-Mart is the biggest retail company in the world. For a company of that size, with an international reach, there are always questions about the benefits standardising versus adapting business proce ...

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Paper
4.
ESOMAR Congress 2008: Nokia's environmental initiative and how Wal-Mart and Volkswagen put research to work
James Aitchison and Geoffrey Precourt, Warc Exclusive, September 2008
In this article, taken from WARC Online's coverage of ESOMAR Congress 2008, James Aitchison and Geoffrey Precourt discuss Nokia's environmental initiatives, including encouraging mobile recycling and ...

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Award-winning case study
5.
Wal-Mart's Customer-inspired 2007 “Save Money. Live Better.”
ARF Ogilvy Awards, Retail/E-tail, Gold/ Business Achievement Award, IW Group, Lopez Negrete, The Martin Agency and Global Hue, 2008
A 2007 campaign for Wal-Mart. The company, faced with new competition, had recognised the need to renew its marketing strategy based on a deeper understanding of customers, improve its branding and ac

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Paper
6.
R.I.P. Retailer Dominance, 1970-2006
Joe Mandese, Admap, December 2006, Issue 478, pp.10
Joe Mandese, in his regular column from the US, looks behind the scenes of Wal-Mart's recent appointment of Draft FCB (a newly fused agency combining direct response and brand advertising expertise) a ...

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