Subject Index
 

This Company Profile provides key details and analysis of Visa International, including its latest activities, market position, financial performance, Brands, structure and history, together with onwa ...

Describes how sports sponsorship is used by Visa USA, and points out the importance of concentrating on the essentials, providing what the fans want, and not getting in the way of that, for example th ...

Visa celebrates eighteen years of successful partnership with BBDO, and discusses the reasons for success, and how to build an effective partnership with your agency.

By 2003, 63% of New Zealand’s population had at least one credit card. Visa’s market domination, with 69% penetration, was under threat as MasterCard and Amex invested heavily and eroded Visa’s share ...

Argues that the only way global marketing companies can avoid brand confusion is by integration, i.e. centralising control of branding and communication to ensure consistency. Describes how this is do ...

This 1998 DMA ECHO entry was created by Frankel Direct for Visa USA. Facing an extremely competitive marketplace, one of Visa's primary challenges is to partner with merchants who are willing to displ ...

This 1997 DMA ECHO entry was created by Hosse & Partner, Agentur f. Marketing for Visa Austria. The objective of this direct mail campaign was to survey 173,000 infrequent Visa card users about their ...

This DMA ECHO entry was created by Hosse & Partner, Agentur f. Marketing for Visa Austria. A direct mail campaign was launched in order to promote use of the Visa Gold Card to 30,000 clients of the ba ...

This DMA ECHO entry was created by Hosse & Partner Agentur fur Marketing for Visa Austria. In order to find out why some Visa Classic Card members were either not using the card or using it very littl ...

1994 campaign for Visa's Delta debit card. Advertising objectives were set based on a model of how a card holder turns into a card user. First tried in a test market, then rolled out nationally. TV su ...