Subject Index
 

This Company Profile provides key details and analysis of Virgin Group, including its latest activities, market position, financial performance, Brands, structure and history, together with onward lin ...

When working on a youth brand with attitude and a distinctive tone of voice it is often tempting to see the 'how we communicate' as more important that the 'what we communicate'. In the case with Virg ...

Between 1996 and 1998 awareness that Virgin Atlantic Airways was a British airline declined from 70% to 56%. Furthermore 'top of mind' awareness that VAA flies to London was a mere 32%, trailing Brit ...