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Virgin Atlantic Airways Limited: Go, Jet Set, Go! campaign
Kevin Teague, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1757-1760

Helmed by the British entrepreneur Sir Richard Branson, Virgin Atlantic Airways Limited hoped to attract the posh jet-setters abandoned by Concorde, a line of supersonic jets owned by British Airways. ...

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2.

Virgin Atlantic: We Cut Fares not Corners
Paul Twivy, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1986

1985 campaign to promote Virgin Atlantic, based on superior service and innovation. Need to overcome prejudice against the company. Achieved the highest ever response through Teledata for an airline o ...

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Read: 66 times

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Subjects

UBS Financial Services, Inc.

UDV/North America

UK Canned Salmon

Ulta3 Cosmetics and Salons

Unibanco (Brazil)

Unibanco Seguros

Unicaja (Spain)

UNICEF (Philippines)

Unilever Arabia

Unilever Australasia

Unilever Canada

Unilever Hellas SA

Unilever/Unilever Bestfoods

Union Bank of Switzerland

Union Electric (Missouri)

Union Gospel Mission

Unisource Business Networks

United Airlines

United Biscuits

United Building Centers

United Container Machinery

United Distillers/United Distillers and Vintners (UDV)

United HealthCare

United Missouri Bank

United Newspapers

United Parcel Service

United States Army Recruiting

United States Golf Association

United States Marine Corps

United States Mint

United States Navy

United States Postal Service

United States Tennis Assoc

United States Tobacco Comp

United Way of Greater Toronto

Unites Parcel Service

Unites States Postal Service

Universal Music Group

University of Abertray

University of Minnesota Football

Urban Land Corp (Australia)

US Attorney's Office

US Holocaust Memorial Mus.

US Postal Service

V&S Vin & Sprit AB

Vaka/Hand in Hand

Valent USA Corp

Van der Meulen Meesterbakkers

Vancouver Police Department

Vandamme-Pie qui chante

Varco-Pruden Buildings

Vauxhall Motors

Velux Roof Windows

Velvet toilet tissue

Ventura for Governor

Village Roadshow Group

Vilniaus Degtine

Vincor International

Virgin Atlantic

Virgin Mobile Australia

Virgin Mobile Telecoms Ltd.

Virgin Mobile USA

Virginia Tourism Corporation

Vivendi Universal

Vivendi Universal Games

Vlisco (Netherlands)

Vogue House Furnishings

Vonage Holdings Corporation