Subject Index
 

This Company Profile provides key details and analysis of Vauxhall Motors, including its latest activities, market position, financial performance, Brands, structure and history, together with onward ...

Network Q was launched in 1991-1992 by Vauxhall as a scheme to organise the used-car-buying market. The new service would offer buyers security and peace of mind, protect residual and new car values, ...

Campaign in 1998 by Lowe Howard-Spink for Vauxhall fleet cars. Insights from research amongst fleet managers: as purchase negotiators they distance themselves from the manufacturer (hence not likely ...

Campaign in 1999 by Lowe Howard-Spink for Vauxhall Tigra. Need to differentiate from major heavy-spending competitor Ford Puma. Media: posters.

This 1998 DMA ECHO entry was created by GGT Direct Advertising for Vauxhall Motors (UK). The objective of this direct mail campaign was to ignite an interest in Vauxhall Motors' new Astra prior to its ...

This 1998 DMA ECHO entry was created by GGT Direct Advertising for Vauxhall Motors (UK). The Vauxhall Astra is a very popular car model, second in its sector against the Ford Escort.

Advertising during the final run-out year of the Vauxhall Cavalier Mark III, 1994-5. Objective: to manage the run-out by slowing down the erosion in sales and share, at a time when these were faster t ...

This 1996 DMA ECHO entry was created by GGT Direct Advertising for Vauxhall Motors Limited, both located in the UK. Vauxhall recently decided to design a new car, called the Tigra, that was a fun comp ...

Re-launch of the Vauxhall Astra, 1991-3. By 1991, sales and share decline had been made worse by recession and heavy competition. Research (Millward Brown, qualitative) showed weaknesses in image and ...

This article examines a rethink of the role and effectiveness of tactical press activity in Vauxhall Motors’ marketing. The research showed that the majority of car buyers entered the purchase process ...