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Case Study
1.
Vakko: "Fashion is Vakko"
Nükhet Vardar, Turkish Foundation of Advertising, Nükhet Vardar, "Turk Markalari-1", Turkish Foundation of Advertising Publications, 2007
This article provides an insight into the foundations, history and current strategy of the Turkish fashion brand Vakko, with an emphasis on the products it offers, and its long-term advertising strate ...

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