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Award-winning case study
1.
U.S. Marine Corps - The Few. The Proud. The Marines.
New York American Marketing Association, Silver, Sustained Success, Effie Awards 2009
Since fiscal 1998, Marine Corps Recruiting Command has met its annual recruiting goal every year while maintaining the highest enlistment standards and sustaining a commanding lead in the Tough Elite ...

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Award-winning case study
2.
United States Marine Corps: USMC-Integrated Marketing
New York American Marketing Association, Bronze, Government, Institutional & Recruitment, Effie Awards 2007
Military recruitment has arrived at its most competitive and challenging landscape since the instatement of the All-Volunteer Force in 1974. Compounding political, social, and economical variables hav ...

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Award-winning case study
3.
United States Marine Corps: Harvard of Leadership
New York American Marketing Association, Effie Awards, 2001
This officer recruitment campaign concentrated on attracting responses from college students to join a new generation of leaders including people from various minority backgrounds. In order to achiev ...

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Case Study
4.
Respondents
David Kramer and Richard Fisher, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by J. Walter Thompson Direct for United States Marine Corps. The objective of this direct mail campaign was to encourage males and females, aged 17 to 24, who had previ ...

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