Subject Index
 

Military recruitment has arrived at its most competitive and challenging landscape since the instatement of the All-Volunteer Force in 1974. Compounding political, social, and economical variables hav ...

This officer recruitment campaign concentrated on attracting responses from college students to join a new generation of leaders including people from various minority backgrounds. In order to achiev ...

This DMA ECHO entry was created by J. Walter Thompson Direct for United States Marine Corps. The objective of this direct mail campaign was to encourage males and females, aged 17 to 24, who had previ ...