Warc index
 

The U.S. Army faces a constant struggle to achieve annual recruitment goals. Potential recruits describe current Army recruitment advertising as out of touch with their lives and irrelevant to their s

In early 2008 the unpopularity of the Iraq War had reached all-time highs and the trust factor between prospective recruits and Army recruiters was at a low. Research uncovered that prospective recrui ...

The U.S. Army's recruitment campaign has increased its investment in event programs. Because many events promote the spectacle they attend, such as NASCAR, rather than promoting the benefits of a care ...

During the toughest recruiting environment in U.S. history, the goal was to bring Army service into young adults’ consideration by intercepting their passion for gaming through the media sponsorship o ...

The U.S. Army faces a constant struggle to achieve annual recruitment goals. Potential recruits describe current Army recruitment advertising as out of touch with their lives and irrelevant to their s ...

This DMA ECHO entry was created by Wunderman Cato Johnson for the United States Army Recruiting Command. The objective of this television campaign was to drive interested, qualified prospects to Army ...