Subject Index
 

The "Moving at the Speed of Business" campaign was designed to modernize the image of the world's largest package-delivery company, United Parcel Service of America, Inc., commonl ...

In January 2002 United Parcel Service, Inc. (UPS), enjoyed a clear lead over FedEx, its major competitor, in the ground delivery business. At the same time, as part of a major rebranding campaign, U ...

This 1998 DMA ECHO entry was created by McCann Relationship Marketing for United Parcel Service. For international courier service to or from the US, research showed that businesses perceived UPS as ' ...

This 1998 DMA ECHO entry was created by Ammirati Puris Lintas for United Parcel Service. Emerging from the strike in August of 1997, UPS needed to reinforce its commitment to customers, while at the s ...

This DMA ECHO entry was created by Barry Blau & Partners for United Parcel Service (UPS). In order to remain competitive, expand market share, and appeal to the less frequent LTL (less-than-truckload) ...

This 1996 DMA ECHO Leader award winning campaign was created by McCann Direct for United Parcel Service (UPS). DHL and Federal Express were perceived as the leaders of the global express delivery mark ...

This 1996 DMA ECHO Leader award winning campaign was created by McCann Direct for United Parcel Service (UPS). UPS' share of express service within Europe and from Europe to the US was only 6% at the ...

This 1996 DMA ECHO Entry was created by Cadmus Direct Marketing for United Parcel Service (UPS). Direct mail was used to promote UPS Prepaid, a service that enables businesses to pay for the shipment ...

This 1996 DMA ECHO entry was created by Ammirati Puris Lintas for United Parcel Service (UPS). Direct mail was used to promote the full array of UPS' air services to select customers and prospects in ...

This 1996 DMA ECHO entry was created by Ammirati Puris Lintas for United Parcel Service (UPS). UPS introduced its new SonicAir Service to the public in 1995. The service provides guaranteed, same day ...