Warc index
 

Previous pageNext pagePage 1 of 1
Main Index Categories
> Marketing Intelligence (17887)
> Advertisers (6359)
> U - V (399)
> United Biscuits (2)
-----------------------------------------
all[2]papers[0]cases[2]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search

Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF


Case Study
1.
Licence renewal campaign: how advertising helped central television win the ultimate game of poker
Chris McDonald, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1992
This paper examines how advertising helped Central Television in its licence renewal campaign in 1992. The usual parameters for a successful campaign are not applicable, for obvious reasons. HHCL devi ...

Summary | Full Text | More Like This
Case Study
2.
United Biscuits: A Case History of Brand Success and Advertising Effectiveness
Peter Hartley, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1980
Launch of United, a brand intended to reinforce United Biscuits' dominance of the biscuit countline market. The market and opportunity, and development of the product, are explained. United naturally ...

Summary | Full Text | More Like This


1          Page:Previous

















































































































































































 home  •  subscribe  •  free trial  •  contact us  •  warc mobile  •    ©2009 Copyright and Database Rights owned by Warc

  |    |  
Subjects
UB Networks

UBS

UBS Financial Services, Inc.

UC Lending

UCI Cinemas

UDV/North America

UK Canned Salmon

UK Tea Council

UKTV

άlker

Ulster TV

Ulta3 Cosmetics and Salons

Ultima Foods

Umbro

Unibanco (Brazil)

Unibanco Seguros

Unibanco Uniao

Unicaja (Spain)

UNICEF (Philippines)

Unicliffe

Unilever

Unilever Arabia

Unilever Australasia

Unilever Canada

Unilever Hellas SA

Unilever Nederland N.V.

Unilever/Unilever Bestfoods

Union Bank of Switzerland

Union Electric (Missouri)

Union Gospel Mission

Unisource Business Networks

Unisys

United Airlines

United Biscuits

United Building Centers

United Container Machinery

United Distillers/United Distillers and Vintners (UDV)

United HealthCare

United Missouri Bank

United Newspapers

United Parcel Service

United States Army Recruiting

United States Golf Association

United States Marine Corps

United States Mint

United States Navy

United States Postal Inspection Service

United States Postal Service

United States Tennis Assoc

United States Tobacco Comp

United Way of Greater Toronto

Unites Parcel Service

Unites States Postal Service

Universal Music Group

University of Abertray

University of Minnesota Football

UPS

Urban Land Corp (Australia)

US Attorney's Office

US Holocaust Memorial Mus.

US Postal Service

US West

USA Network

USA Today

USG Corporation

USO

USTrust

UTV plc

V

V&S Vin & Sprit AB

VAG

Vaka/Hand in Hand

Vakko

Valent USA Corp

Van Den Bergh

Van der Meulen Meesterbakkers

Van Gils

Vancity

Vancouver Police Department

Vandamme-Pie qui chante

Vanguard Car Rental USA Inc

Vania

Varco-Pruden Buildings

Vauxhall Motors

Vegetarian Soc

Velux Roof Windows

Velvet toilet tissue

Ventura for Governor

Veridian Homes

Verizon

VetSmart

VF Corporation

Victoria & Albert Museum

Vileda LP

Village Roadshow Group

Village Voice

Vilniaus Degtine

Vincor

Vincor International

Ving

Virgin Atlantic

Virgin Group

Virgin Mobile Australia

Virgin Mobile Telecoms Ltd.

Virgin Mobile USA

Virgin Money

Virgin Trains

Virginia Tourism Corporation

Visa Europe

Visa Int

Visa USA, Inc.

Visit London

VisitScotland

Visual

VitrA

Vivendi Universal

Vivendi Universal Games

Vlisco (Netherlands)

Vodafone Group

Vogue House Furnishings

Volkswagen

Volkswagen Group Italia

Volvo

Vonage Holdings Corporation