Subject Index
 

This Company Profile provides key details and analysis of United Airlines, including its latest activities, market position, financial performance, Brands, structure and history, together with onward ...

The September 11, 2001, terrorist attacks crippled the airline industry in general and UAL Corporation's United Airlines in particular, forcing the company to file for bankruptcy in 2002. Thoug ...

In 2002 UAL Corp.'s United Airlines was forced into bankruptcy by years of dwindling profits compounded by the terrorist attacks of September 11, 2001, which left the airline industry in disa ...

"Fly the Friendly Skies" had been a stalwart slogan for United Airlines since 1966, but as legions of business travelers could attest, the skies became increasingly unfriendly in the 1 ...

In the fall of 2004, United set out to launch a new low-cost carrier-a move that was critical to staving off the competitive upstarts and helping the company emerge from Chapter 11. In just six short ...

United overcame the fiercely competitive dynamics of the airline market (and the competitive handicap of Chapter 11) to turn its business around. United identified the target key to its profitability ...

In the fall of 2004, United set out to launch a new low-cost carrier--a move that was critical to both staving off the competitive upstarts and helping the company emerge from Chapter 11. In just six ...

Campaign for United Airlines, at a time of global recession following September 11. Global strategy out of US had been directed solely at business travellers (the bulk of income) and based on the slog ...

The author describes how United Airlines monitors and tracks online banner advertising - beyond banner click-through.

Describes how United Airlines developed global branding.

This DMA ECHO entry was created by Evans Hunt Scott for United Airlines. In the UK, most consumers held the perception that skiing in the US is extremely expensive. This lead generation direct mail ca ...

This DMA Bronze ECHO award winner was created by Leo Burnett USA for United Airlines. This multi-media campaign was launched in order to encourage transcontinental flights from Los Angeles to New York ...