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Case Study
1.
Unilever Nederland N.V. - Peace, Love & Ice Cream (Netherlands)
Promotional Marketing Council, Bronze (Cause or Charity/Non-profit Marketing), IMC European Awards 2008
The main objective for Ben & Jerry's was to build brand awareness of 'peace, love & ice cream'. The campaign integrated a 360 degree below the line approach to reach the target group with their messag

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