Warc index
 

In 2008, the Heart & Stroke Foundation announced they were launching a new initiative called “The Heart Truth” to raise awareness of heart disease as the number 1 killer of Canadian women. The Bec ...

TV campaign for Sunlight laundry detergent, 1999-2000. After a successful campaign in 1998-9 (the 1999 Grand Prix winner), Sunlight sales had grown 28% while major competitor, Tide, had declined. Tide ...

2000-1 campaign to revitalise Lipton Chicken Noodle soup, a brand in slow decline for 13 years in a flat market. 4 TV executions aimed at persuading mothers to serve more often, press added later. Res ...