Warc index
 

Continental is a meal solutions business, providing quick and easy meals in the form of Side Dishes, Meal Bases, Stocks and Cup a Soups and up against strong competitors. Continental had traditionally

In 2001 Lipton carried out the rebranding of its tea renaming it ‘Black Tea’ to target younger drinkers. The author considers the confusion caused by the new title and the drop in sales volume of 38.4 ...