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Case Study
1.
Unicliffe HPD slimming aids
T M Cowper Johnson, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1980
The slimming aids market in 1976 was estimated to be worth £2.6 million and forecast to grow to £7.5 million by 1980. Unicliffe developed a new product (HPL) and employed Doyle Dane Bernbach Ltd to de ...

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