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Case Study
1.
Launching of Unicaja Direct Line
Jose Maria Garrido and Veronica Azcarate, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Dimension for Unicaja (Spain). When Direct Line, the telephone banking service from Unicaja, was launched in 1996, it had a low impact among the bank's clients. ...

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