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Award-winning case study
1.
Umbro. A symbol of defeat
John Poorta, Account Planning Group - (UK), Silver winner, Creative Planning Awards, 1997
Since 1924, Umbro (Mancunian for (Humphreys brothers) has provided the UK's footballers with their team strip. By the 90s, football kit was also being worn by fans. Football obsession was also the bas ...

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