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Case Study
1.
Ülker: Quality, wide distribution and attainable prices
Nükhet Vardar, Turkish Foundation of Advertising, Nükhet Vardar, "Turk Markalari-2", Turkish Foundation of Advertising Publications December 2008
The history of Ülker, the biscuit brand, founded 1944. The article describes the company's growth, how Ülker became an umbrella brand for many varieties (chocolate and chocolate biscuits des ...

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