Warc index
 

This Company Profile provides key details and analysis of Tesco, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links to r ...

WARC Online's US editor Geoffrey Precourt reports from The Market Research Event in Anaheim, Los Angeles, on the research program behind Tesco's creation of its fresh&easy chain of local grocery store ...

This article discusses Tesco's plans to expand in the US West Coast. It argues that many other companies, and especially retailers, have failed outside their home countries, and that the stakes in the ...

This 2006 campaign for Tesco aimed to encourage use of the Green Clubcard, and thus lead to a large reduction in the use of plastic carrier bags and boost to Tesco's 'green' reputation. Newspaper adve ...

In this article, Judie Lannon interviews Tim Mason about the development of fresh&easy, Tesco's supermarket venture in the American south west. Among other matters, they discuss the differences betwee ...

Describes how Tesco has achieved success in the clothing market, as the fastest growing clothing business in the UK. The Tesco philosophy is to buy for less and sell for less. This is achieved by a co ...

Kanaiya Parekh, who heads up the development of Tesco Media Services, describes why supermarket media is a media channel to be taken seriously by today's advertising planners (and what Tesco is doing ...

This silver-winning paper is not about the world of big brand advertising. It documents how a campaign of 10-second price promotion ads, with minimal media support, generated over £300m incremental re ...

Describes Tesco's advertising from 1990 to 1999, a period when Tesco's turnover increased from £8 bn to £17.4 bn and its share rose from 9.1% to 15.4%, overtaking Sainsbury to become market leader in ...

This paper focuses on the subject of Integrated Marketing Communications. As marketers are observed moving away from traditional 'admass' strategies, towards those that are more personalised, customer ...

This 1998 DMA ECHO entry was created by Judith Donovan Associates for Tesco Direct (United Kingdom). The objective of this direct mail campaign was to recruit new customers for the Tesco Baby & Toddle ...

The first Tesco Metro was launched in June 1995. This new store concept brought the Tesco values of quality, convenience and value back to the High Street. After thorough testing of the initial wave o ...

Tesco Baby Club was conceived to establish the Tesco Clubcard brand (launched in 1995). Young families were found to have the highest expenditure of all Clubcard groups. A series of six mailings compr ...

This 1997 DMA ECHO entry was created by Evans Hunt Scott for Tesco Stores, located in the UK The objective of this multimedia campaign was to generate orders for a home delivery grocery service. This ...

This DMA ECHO entry was created by Evans Hunt Scott for Tesco, the UK's biggest retailer. The objective of this print campaign was to recruit 300,000 first time mothers into the Tesco Baby Club. This ...

This DMA Silver ECHO award winner was created by Evans Hunt Scott for Tesco. Tesco is the U.K.'s biggest retailer, with over 550 supermarkets throughout the country. Clubcard is Tesco's loyalty progra ...

In May 1977, Tesco decided to discontinue Green Shield Stamps and develop a new image for the store. Research (described) led to development of the new strategy. The `end of stamps' announcement appea ...