Subject Index
 

This Company Profile provides key details and analysis of Sears, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links to r ...

Discusses how Sears, Roebuck & Co. implement multicultural marketing in their retail stores. Since the general market is already multicultural, it is essential to embed a multicultural view in all fun ...

The author argues that the fast changing demographics of the American population means that ethnic groups should be represented both in corporate management and targeted marketing - he uses extensive ...

This article argues that well-designed public relations activity is a vital precursor to advertising in the development of dot.com start-ups. The author uses Sears.com as an example.

This article describes how Sears, the US retailer, approaches its multicultural marketing, especially that directed at the Hispanic market. A fully integrated plan involving advertising, direct mail, ...

This article describes how Sears, Roebuck and Co turned the business around through integrated marketing. In particular it describes the retailers sponsorship of the Women's National Basketball Assoc ...

This 1998 DMA Bronze ECHO winner was created by a Young & Rubicam/Wunderman Cato Johnson partnership for Sears Roebuck. The objective of this campaign was to build traffic to a new Sears Roebuck store ...

This 1998 DMA ECHO entry was created by Blau Direct Edge for Sears Credit Marketing. The objective of this direct mail campaign was to motivate full and part-time hourly Associates to ask every custom ...

This 1998 DMA ECHO entry was created by Blau Direct Edge for Sears Credit Marketing. The objective of this direct mail campaign was to motivate managers to increase Sears Card usage among customers by ...

This 1998 DMA ECHO entry was created by Dialogue Marketing for Sears. The objective of this telemarketing campaign was to contact an in-house list of Sears appliance purchasers on a cyclical basis to ...

By taking a rigorous approach to the marketing problem and constantly questioning information, a strategy was developed for Adams, part of the Sears Group, the market leader of the £991m, childrenswea ...

This 1997 DMA ECHO entry was created by Blau/Direct Edge for Sears Credit. The objective of this direct mail campaign was to inform 170,000 Sales Associates at Sears Credit about the opportunity to ea ...