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Case Study
1.
Seafish - 'Accentuate the Positive'
Colin Marr and Irene Brownless, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2002
Campaign to promote fish and the fishing industry, for `Seafish' (The Sea Fish Industry Authority), 2000. Aim: to promote fish as healthy, in an enjoyable way. Aimed especially at C1C2 mothers. TV, li ...

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