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Award-winning case study
1.
Blood Donation - New strategy, new blood. How a new strategy made a difference to levels of blood donation in Scotland
David Watson, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2005
When new rules, intended to tackle the problem of new variant CJD, restricted the supply of blood donors in 2004, it looked as if the Scottish Health Service faced a crisis. Unless they could recruit ...

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Award-winning case study
2.
Blood Donation - New strategy, new blood
David Watson, Institute of Practitioners in Advertising, Gold, Scottish IPA Effectiveness Awards, 2005
The challenge of reversing donor decline was a big one for the Scottish National Blood Transfusion Service and an important one to resolve. The Bridge’s campaign contributed substantially to the turna ...

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