Warc index
 

This paper explains how an imaginative mobile phone-centric campaign persuaded core Strongbow drinkers to engage meaningfully with the brand and increase the frequency of their purchases. In 2007, res

This Company Profile provides key details and analysis of Scottish & Newcastle, including its latest activities, market position, financial performance, Brands, structure and history, together wit ...

This case study describes how the pub, bar and restaurant chain Scottish and Newcastle Retail amalgamated three existing 'discount at the point of sale' programmes and developed them into one sophisti ...