Warc index
 

This case study demonstrates how the agency was able to create a campaign aimed at averting negative impact on the brand. The advertising objectives were defined as changing perceptions and advertisin ...

This 1998 DMA ECHO entry was created by One-to-One Direct Communications for ScotRail (Scotland). The primary objective of this direct mail campaign was to encourage business travelers to use ScotRail ...

This paper seeks to demonstrate the advantages of advertising aimed directly at opinion-forming journalists. In 1991, ScotRail found itself in trouble of various origins - not all the company's fault ...