Subject Index
 

Scoot.com is a directory, analogous to (and competing with) Yellow Pages but electronic, launched 1997. Key features are: works by internet or phone, national coverage, finds solution nearest to you, ...

Campaign in 1999 by BMP for Scoot. Objective: make advertisers aware of Scoot and what it could do for them, also drive usage among consumers. Limited budget. Educational campaign developed, aimed at ...