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A launch campaign (2007) for a TV mini-series, Tin Man (2007), on the Sci-Fi channel. Objectives: to increase awareness among users and non-users of the channel, attract new viewers, and appeal to bot

This 1998 DMA ECHO entry was created by Mullen Advertising for the Sci-Fi Channel. While the Sci-Fi Channel airs a variety of contemporary programs, it is still often misperceived as a niche channel r ...