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Award-winning case study
1.
Sandplate: The Successful use of TV Advertising for DIY Launch
Miranda Kennett, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1988
Low-cost TV campaign to launch a range of DIY products. Campaign tested in 2 areas, Central and TVS, with London as a control. Sales to be concentrated in the main DIY `supersheds'. Qualitative resear ...

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