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Case Study
1.
The San Francisco Zoo - Critter Quest
New York American Marketing Association, Bronze, Non-Profit, Pro-Bono & Public Service, Effie Awards 2009
On Christmas day, 2007, a zoo visitor was mauled to death by a tiger. In the aftermath, media frenzy ensued, and attendance plummeted 66% from the previous year. The zoo rushed to fix the problem by b ...

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