Warc index
 

This Company Profile provides key details and analysis of Samsung, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links to ...

Marketing’s credibility suffers from beliefs that its profitability cannot be calculated. Generalising from success stories and relying on `marketing metrics’ such as awareness, preference or satisfac ...

Reviews 'Making the most of your marketing', an article by Marcel Corstjens and Jeffrey Merrihue published in the Harvard Business Review. It discusses how Samsung set up M-Net, a marketing data repos ...

This 1998 DMA ECHO entry was created by Jack Nadel, Inc for Samsung Telecommunications America. The objective of this direct mail campaign was to motivate Samsung digital telephone equipment distribut ...